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Athletes can participate in any number of activities, all within a 20 minute drive from Ashland. Gear Wear is well poised in Ashland, Oregon, a sports minded town. The aerobic sports clothing market is a $765 million dollar industry. Gear Wear participates in the men’s retail clothing industry, specifically in the outdoor aerobic sports clothes niche. This group is particularly exciting because it allows Gear Wear to have a significant impact on the outfitting of these people. This group is more likely to make less frequent but larger purchases. This differs from the newbies who are new to aerobic activities, or at least to the level that they currently participate at. They therefore are likely to buy a piece or two if the product shows improvement in design over what they currently own. Although they do not need more products it is this group that most appreciates the subtle improvements that the new products bring. They are typically buying the latest and greatest on the market. When they shop for new stuff it is generally a replacement piece here and there.
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The hardcore athletes have a decent amount of sport specific clothing. The strategy for segmenting the market is based on the fact that the two different groups have distinct buying patterns. We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.Ĭreate your own business plan 4.2 Target Market Segment Strategy 54% have undergraduate schooling or a degree.Have only recently (within the last few years) began to get serious in aerobic activities.Typically spend five – 10 hours a week training.Have on average at least a $45,000 household income.61% have at least an undergraduate degree.Regularly participate in two to three different aerobic sport activities.Typically spend seven – 15 hours per week on their training/activities.Each group has distinctive demographics which are detailed below: Gear Wear’s market can be broken down into two distinct segments: hardcore athletes and newbies. Lastly, serving this market should be a steady, profitable endeavor simply because most people that participate in these type of activities tend to for life. The all encompassing retailers have a wide selection but not comprehensive selection. The sport specific retailers have a lot of clothing, but for only one sport. The competitive industry can be broken down into sport specific retailers and all encompassing sports/outdoor retailers. While their purchases may not be quite as frequent, their number of potential customers is higher and they will have larger ticket amounts.Įach group will be targeted with a different strategy, recognizing the fact that these groups, although they are participating in the same sports have different demographics. The second market segment is the newbies, these are people who are relatively new to aerobic activities. They are more likely to pick up a piece here and there. This market segment is present in Ashland, however, they will not be the largest source of revenue as they already have most of the pieces of clothing for their activities as they have been doing it for a long time. These are people who live and breathe to push their body harder and harder in aerobic activities. The first distinguishable segment is hardcore athletes. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.Gear Wear has segmented its market into two distinct segments. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings. Because we respect your right to privacy, optional cookies are not set unless you enable them.
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